SERVICES

We provide a full spectrum of business services including strategy, consultancy, mentoring, automation, brand development and design.

We have produced solutions for fashion houses, film, galleries, tech and sports giants through to tv channels and national museums.

Experience

Over the last 25 years, the founders of Institute, have worked on thousands of projects that includes work for the following brands:

Adidas, Barclays, BBC, Bench, The Body Shop, Boots, The British Museum, The Carphone Warehouse, Cartoon Network, Cath Kidston, Clarins, Conde Naste, Daks, The Design Museum, Diesel, Disney Stores, EMI, Esquire Sport Magazine, Exposure, Fate Face, Fred Perry, Givenchy, Gieves & Hawkes, Godiva, Habitat, Halifax, Haribo, Harrods, House of Fraser, Hedkayse, HMV, The Independent, Kookai, Levis, Marks & Spencer, MGA, National Gallery, Procter and Gamble, Royal Court Theatre, Selfridges, Schuh, Sony, Superdry, TATE Enterprises, Ted Baker, Three Mobile, Tower Records, TKMaxx, UNIQLO, United International Pictures, Virgin, Vodaphone and Zoological Society of London.

We bring this experience of the design and delivery of a diversity of projects to Institute.

Business Development

We provide mentoring in business practice and development. We cover the progression of practice, the nuts and bolts of running a business through to brand strategy and development. We provide consultancy and think-tank style services for creative businesses, organisations and initiatives. We cover strategy, identity frameworks and business development. We are used to thinking outside the box and asking the right questions that result in the right frameworks for success.

Consultancy

We tend to focus on SMEs, as they are the collective powerhouse of the UK Economy and often do not receive the support they require. An external support structure characterised by objective analysis and targeted support is often a key mechanism for the success for businesses of all shapes and sizes.

Our business consultancy is run by Steve Barradell. Steve is an approved business mentor for Enterprise Nation on the Help to Grow initiative.

Enterprise Nation exists to shortcut the route to trusted business support. Founded by Emma Jones CBE in 2005, Enterprise Nation has grown to a community of over 120,000 people. They support people to start and grow their own successful businesses and represent their views to the government and media: www.enterprisenation.com.

Steve is also a member of The Association of Business Mentors: www.associationofbusinessmentors.org and a Creative Business Mentor on the EMC2 Create Growth Programme: www.eastmidlandscreategrowth.co.uk

Our recent work includes the running of an incubator Course for Phoenix Arts (the REAL Initiative). We supported 25 Digital Artists and Documentary Film Makers in getting them business ready, providing them with strategic advice, support and mentoring and to create a platform for growth. We are about to start a short series of courses for East Midlands Creative Consortium: Conversations with a Machine

We have extensive experience in Branding , Business Planning , E-commerce, Communication, Freelancing, B2B Marketing, Data & Analysis, Problem solving, Strategy - both business and creative, Sales.

The Benefits of Mentoring

Gaining new perspectives

Since mentors, by definition, have more experience than their mentees, they look at the world with a different perspective. As each decision is considered, the mentor will bring an informed opinion to bear as it is likely that they have seen the pros and cons of this situation before.

Improved leadership abilities

A mentor often performs many leadership duties, such as inspiring their mentees, providing guidance, and even solving taxing problems. They may also give constructive feedback to their mentees. Developing these skills will help you become a better leader in the future.

Entrepreneurship

Entrepreneurs tend to like ‘going alone’. Business owners will often state that If I had their time again, they would have worked with several mentors to learn valuable lessons from each. From not making certain business decisions to fostering certain partnerships, a mentor can help guide you through your entrepreneurial journey.

Networks and contacts

Your mentor has already acquired a variety of valuable contacts that could be out of reach to you. Your mentor can facilitate access and open doors, giving you the opportunity to develop your business and grow your network. Networking opportunities are often the key to business growth.

Confidence building

Confidence grows through the mentoring process. You will have a guide for the ups and downs of business and develop the ability to succeed.

The Benefits of Consultancy

You need an outside / objective opinion

Sometimes it’s difficult to solve your own problems because you’re just too involved. You might just be so close to the problem that you’re missing an obvious solution. When there are tough decisions to be made, sometimes it’s easier to leave it to an expert who isn’t personally involved or emotionally invested.

Business consultants are experts in their field. They’ve helped numerous other companies to work through similar issues and they know what’s worked in the past. This experience means that they can bring new and innovative ideas that you might not have thought of yourself.

When you hire a business consultant, you’ll get a new perspective on whatever problems you’re facing, from an outsider’s point of view.

You lack time or resources

No matter how important the problem is, sometimes you just don’t have the time to dedicate to solving it. You’ve still got your day-to-day business to focus on and finding the time to resolve your challenges just feels impossible.

You could hire a new employee to give you the time to focus on the issue at hand, but you know it’ll only be temporary and training a new employee can be time-consuming.

Hiring a business consultant is a great way to outsource your problems to a professional. They’re used to moving around different companies, which means they’ll get to know your business quickly with minimal training required. And most importantly – you can continue with your day-to-day operations so your business doesn’t suffer either.

You have a tactical project you are struggling to complete our to resource or expertise.

Design

We help creatives, brands and organisations to develop their ideas and to design solutions that communicate these ideas to their chosen audiences.

We believe in the maxim, Form follows function. The solutions that we produce should look, feel and essentially, be, the answer to your problem. Each problem requires a unique solution that emerges out of the design process. By going through the discovery stage to define the core problems to solve, we are then free to develop a solution that solves these unique problems and is fit for your purpose. This is a formula for success. It encourages clarity in the way we think about the project objectives. That aids communication with each other. This clarity allows us to get from A to B in an understandable way but allows us the freedom to produce dynamic solutions.

Projects Portfolio

Graffio Arts 9/18/23 Graffio Arts 9/18/23

Here There Be Monsters. An Identity System for Rendah Films

We were asked to create an identity system for the production company, Rendah Films.

Rendah Films wanted an identity system that would express their creativity and work as a street tag while projecting their technical expertise and professionalism. It all kicked off with the creation of ‘Monstah’, a mascot created from the letter R.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

We met Emily and Rob from Rendah Films when we were running the REAL incubation programme at Phoenix in Leicester. Rendah went on to produce a documentary focusing on creative practice at Institute. We were delighted to work with them again to develop an identity package.

APPROPRIATE BACKGROUND MUSIC

Rob produces original music for each Rendah project and we thought this this should play a role in the visual design. We developed typography grids from sheet music layouts and templates to produce square promotional materials that follow the visual tropes of music EPs or albums.

EMERGING FROM THE MIDLANDS

Rendah is colloquial version of render, a nod to local pronunciation and digital production techniques. When overlayed and rotated, the R from Rendah forms a shape like a camera aperture. We added an eye and a graphic mascot was born. When the mascot became the obvious way forward, Rob followed the same naming logic and called it ‘Monstah’.

MID CENTURY MONSTERS

As we were researching the history of film promotion including posters, titles, company logos and a wide spread of film marketing collateral it was a reminder that we were in a headspace that was producing work more in-line with Saul Bass in the 1950s/60s than something more contemporary. This work was simple, flat, iconic and unpolished and we were happy with that!

FILM QUOTES

We used a spread of film quotes throughout the identity to highlight certain ways of thinking about the construction of the identity. The way things end up looking is a by product of ideas and goals. We might use typography to convey X but we might use a colour to convey something else. This had to convey Rob and Emily’s lively personalities as well as their professionalism and integrity.

IT’S ALIVE!

We designed a very simple, clean wordmark logo. This would contrast with the motif and bold colours that felt quite tribal. When Rob said that he once had a skateboard with a motif that felt similar, we knew we were in the right place.

CREATIVITY AND DISCIPLINE

The identity system has to work in a variety of ways. It has to support video material at times but also stand on its own as a graphic language when text is the main form of communication. It has to be fun but it also has to do a variety of jobs.

A CATALOGUE OF MONSTERS

To future-proof the identity we created a colour system with a set visual contrast that could be reproduced in colours from around the spectrum. The fact that some colours are lighter and have to remain light to be identified as that colour (yellow for example) was factored in. The system would produce multiple Monstah motifs but the least successful could be discarded while the best would be retained.

MERCHANDISING

Its all about the swag…

PRODUCTION LOGO

We produced an animated sting for the production logo. This is a very short sequence, usually used at the beginning of a film to highlight the production company. We wanted it to be bold but it cannot take away from the film so needs to end quickly. We took a section of the drums from Monster Mash and changed the tempo and distorted them to create something new. The sequence includes the wordmark logo and the motif. Emily came up with the idea that the eye could flash to represent a camera going into record mode.

Now that Rendah have the identity system templates and assets they are coming up with fresh ways to use the graphics and creating their own animated sequences.

THE SEQUENCE

THE VIDEO

THE FUTURE

Working with Rendah Films was fun. We’ve had such a positive experience from the mentoring on the REAL initiative where we could see their business developing in between sessions to the filming of their documentary at institute. It was a pleasure to be able to work with them again to develop their identity.

Rob and Emily- we wish you the very best for the future and we’re around if you need any help. This is also true for other creative businesses that want to get ahead. If you need some advice, then get in touch, we’d be happy to help.

Graffio Arts 1/31/23 Graffio Arts 1/31/23

Bringing the Frost to Frost Fair

We developed augmented reality experiences for Bankside’s Frostfair. During the Little Ice Age of the 17th to 19th centuries the river Thames completely froze over and the Frost Fairs began…

Graffio Arts provided the app and augmented reality experiences for Bankside’s Frostfair. Working with Phil Dawson (This Must Be The Place) and working in Loughborough and London, we had to design new ways to make the Fairs art trail come to life.

A MULTI-MEDIA TRAIL OF STREET ART MURALS, DIGITAL ART INSTALLATIONS AND EVENTS

This winter, Bankside celebrated one of the most extraordinary events in London’s history – the Frost Fair. From circa 1605 to 1814, the surface of the River Thames froze over 24 times, bringing all trade on the water to a standstill. So the people of Bankside took to the ice, creating ‘Frost Fairs’, with a sensational cornucopia of markets, amusement, food, drink, games, pubs, shops, entertainment and general revelry!

Inspired by the area’s rich heritage and lively characters, Bankside has reinvented the Frost Fair for the 21st century. You could immerse yourself in innovative augmented reality installations, follow street art trails, feast on special Frost Fair themed food and drink and enjoy inspired workshops.

NAVIGATING THE ART TRAIL

Visitors to the Frost Fair could pick up printed maps with the locations of all the AR work on display. A download version was also available on the website with simple instructions to find and download the AR app. At each location the public had to understand what they could do and short explainers were provided on posters and floor stickers.

AUGMENTED REALITY

Our goal was to increase the interaction available to the public at each point along the trail. This was accomplished in a variety of ways. The augmented reality aspects of the project could be broadly broken down into video and 3D. Looking through the AR app and while the viewer pointed at the right spot would reveal video playing within the space or pop up a 3D model that could be placed wherever the viewer decided. There was a film screening on one wall, graffiti work emerging from other wall sand people placing a 10ft high elephant outside of Tate Modern!

ART, DESIGN AND TECHNOLOGY

We designed the AR experiences but also supplied the technology for the project. The Graffio Arts AR app is available in iOS and Android versions and can be used as the basis for a brand’s own app. In this case, Bankside were happy to have Frost Fair as one of a variety of projects available on the app.

GATHERING THE ARTISTS

Lawless Studio brought a host of creatives to the project including film makers, graffiti artists and creative kids. You can find out about all of them here: Graffio Arts, Jason Slabber, Timba Smits, 3D Joe & Max & Frost Fair, Dreph, Everfresh, Peachzz, Mr Cenz, Julia Fullerton-Batten, Richard Kindersley, Nomad Clan, Alice Clarke and Charles Dickens Primary School

AR EXPERIENCES: JASON SLABER

Jason created an incredible video that pieced together frames of animation generated by ai. This piece played as augmented reality from a poster and was also used as a projection at the end of a shopping arcade.

AR EXPERIENCES: NOMAD CLAN

Nomad Clan’s paintings were carefully animated in a quirky style that enhanced their incredible work. The AR elements could be experienced by the viewer in front of each of their pieces.

AR EXPERIENCES: JULIA FULLERTON-BATTEN

Julia’s incredible film depicting an historic Frost Faire was projected at large scale onto a wall with AR.

AR EXPERIENCES: MR CENZ

Mr Cenz’s mural was above street level and animated in AR. The iOS version featured elements of the work emerging out of the mural onto the surrounding roof.

AR EXPERIENCES: PEACHZZ

Each piece of Peachzz’s work featured animated elements that brought each scene to life.

AR EXPERIENCES: GRAFFIO ARTS

We were invited to produce our own piece of work that was viewable beside the river Thames. You can out more here.

THE LAUNCH

The project had many components and really was a race against time. We like to extend a big thank-you to all those involved for working long hours, travelling to meet up to discuss the project and pulling results out of the bag. This project highlights the benefits of different agencies and creatives working together and shows what you can accomplish when you mix for the use of art, design and technology.

AR AND YOU

Are you interested in the ways that augmented reality could bring your event to life? Tell us about your ideas!

Graffio Arts 1/1/23 Graffio Arts 1/1/23

Marketing the Eisberg Brand

Art, design and technology for the years biggest cycling events.

Jess Roberts, GBR, Team Breeze, Tour series winner, GBR, receiving her Graffio Arts print.

Graffio Arts collaborated with 22 Create and Eisberg Wines to bring art, design and augmented reality to the years biggest cycling events.

A YEAR OF CYCLING

We were approached by 22 Create to help out on a year long campaign for their client Eisberg Wines. Eisberg Wine is the UK’s number 1 alcohol free wine, offering an alternative beverage to those who are the designated driver, counting calories, or abstaining for health reasons.

Eisberg’s involvement as a sponsor in British cycling that year would see them bring cycling, art and technology together in new, innovative ways, to engage their audience more than ever before.

DEVELOPING THE CAMPAIGN

The goal for Eisberg’s campaign was to take their ‘liquid on lips’ experience for consumers a step further, and actually deliver product into home via interactive advertising.

Together we investigated the different stages of consumer activation. We engaged with pub and bar consumers, with social media audiences through to those actually attending the cycling events.

Beer mats and flyers were designed with augmented reality layers that showed previews of races and brand messaging. Three styles of social media campaign were developed and launched.

ILLUSTRATION AND AUGMENTATION

We designed and produced a series of augmented, illustrated art prints. For each of the six cycling events that Eisberg were involved with that year, a unique piece of work would be available for the public to order, display in their homes and access exclusive content including special offers on product and cycling footage. By downloading an AR app, owners of the prints could simply scan their artwork and the content was delivered straight to their screens.

When the prints first become available they featured an introductory video. When the race was finished the video changed to celebrate the outcome.

These prints were made available free of charge and were an enormous success.

ART AND AUGMENTATION

We worked with the master of cycling art, Eliza Southward to produce a limited run of her The Chase fine art prints that are were presented to tour winners throughout the season. A second print was made available to purchase by consumers.

Graffio Arts 1/1/23 Graffio Arts 1/1/23

Documenting the War Widows Quilt

The War Widows’ Quilt is a beautiful and moving piece of collaborative art that relays the realities of war widowhood in Britain, past and present. We were asked to turn it into a book.

The book tells the moving stories that lie behind the squares of the War Widows’ Quilt, a collaborative piece of art made by more than 90 war widows.

Graffio Arts were honoured to be approached to design a book to document the War Widows’s quilt. The quilt, made in collaboration with arts company arthur+martha, is part of the War Widows’ Stories project, led by Dr Nadine Muller (Senior Lecturer in English Literature & Cultural History, Liverpool John Moores University) and the War Widows’ Association of Great Britain (WWA).

Part of the War Widows’ Stories project, led by LJMU’s Dr Nadine Muller (Reader in Women’s & Gender Studies) in collaboration with the War Widows’ Association of Great Britain, the War Widows’ Quilt is a beautiful and challenging piece of art that communicates the realities of war widowhood in the UK through quilting and poetry.

Released for Remembrance Sunday, allows people to discover the quilt and the stories that lie behind each of its squares, as well as the creative and research work that inspired this stunning piece of textile art.

Nadine said: “I’m delighted that we’ve been able to make a digital version of the book available for free as we mark Armistice Day and Remembrance Sunday.

“The War Widows’ Quilt has provided a creative, therapeutic and immensely impactful way for the women to tell their life stories, and to process and share their love, loss and grief, as well as the social and economic challenges they have faced.

“The restrictions of the COVID pandemic have meant that we’ve not been able to exhibit the quilt since its display at the Queen’s House, Greenwich, in 2019. I’m so pleased that people can now discover the quilt and the stories behind it through this beautiful new edition of the exhibition book.

“The experiences so many women have shared through the War Widows’ Stories project are an incredibly important part of the history of war and conflict that must not be forgotten, and we have a duty to continue to hear and learn from all those affected and left behind by conflicts around the world to understand the real cost of war.”

The War Widows’ Quilt is a beautiful and moving piece of collaborative art that relays the realities of war widowhood in Britain, past and present. Made from second-hand armed forces shirts by over a hundred war widows and their families, its squares tell stories of love, loss and grief that connect women across generations, from the Second World War to the Falklands, Iraq, and peacetime.

In this event, we explore the power of creativity at the centre of the War Widows’ Stories project, asking how the meditative process of stitching and sewing can offer an outlet for the memories of those we have loved.

CREDITS

The War Widows’ Quilt was edited by Lois Blackburn (Lead Artist), Philip Davenport (Lead Writer), Nadine Muller (Project Lead), and designed by Graffio Arts.

FIND OUT MORE ABOUT THE WAR WIDOW’S QUILT

THE BRITISH ACADEMY

Stitching Remembrance: The War Widows’ Quilt

The British Academy Summer Showcase ‘21

Speakers:
Lois Blackburn, artist, arthur+martha
Dr Nadine Muller, ‎Senior Lecturer in English Literature & Cultural History, Liverpool John Moores University
Mary Moreland MBE, War Widow and former Chair of the War Widows' Association

LIVERPOOL JOHN MOORES UNIVERSITY

New book reveals lives, loves and losses behind War Widows’ Quilt

Article

WAR WIDOWS’ STORIES

War Widow's Stories

VIEWING THE BOOK

You can download a digital version of the book from the project’s website at www.warwidowsstories.org.uk or via this direct link.

Graffio Arts 12/1/22 Graffio Arts 12/1/22

Hear Me Thaw!

We worked with 3D designer Sean Matthews to create this augmented reality experiences for Bankside London’s Frost Fair.

Graffio Arts worked with 3D designer Sean Matthews to create this augmented reality experiences for Bankside London’s Frost Fair. As part of the rich history of the Frost Fair, it is believed that an Elephant was brought onto the ice to the amazement of Londoners that may have never seen an elephant before.

During production, Sean named the elephant Clive and we used this sequence as part of the augmented reality teasing while we developed work with the other artists.

Graffio Arts has been travelling back and forth between Loughborough and London, working with Phil @TMB_ThePlace to create augmented reality experiences for @bankside_london's Frost Fair.

This winter, Bankside is celebrating one of the most extraordinary events in London’s history – the Frost Fair. From circa 1605 to 1814, the surface of the River Thames froze over 24 times, bringing all trade on the water to a standstill. So the people of Bankside took to the ice, creating ‘Frost Fairs’, with a sensational cornucopia of markets, amusement, food, drink, games, pubs, shops, entertainment and general revelry!

Inspired by the area’s rich heritage and lively characters, Bankside has reinvented the Frost Fair for the 21st century. You can immerse yourself in our innovative augmented reality installations, follow street art trails, feast on special Frost Fair themed food and drink and enjoy various workshops and activities along a Bankside Trail.

CREDITS

3D design: Sean Matthews (@seandsgn), Art Direction: Graffio Arts. Agency collaborator: Phil Dawson/This Must Be The Place.

FROST FAIR

The can find out more about Bankside’s Frost Faire here.

INTERESTED IN THE BENEFITS OF AR FOR YOUR PROJECT?

Tell us what you’re thinking here.

Graffio Arts 3/26/22 Graffio Arts 3/26/22

Turning Cancel Culture into Cultural Debate

Pillars of Society was a community project investigating public art in the Welsh town of Carmarthen and asking who are our pillars of society?

Graffio Arts worked with Emily Laurens from Oriel Myrddin Gallery in Carmarthen, Wales, to create Pillars of Society. Pillars of Society (Hoelion Wyth Cymdeithas) is a community project investigating public art in Carmarthen and asking who are our pillars of society?

The project is a response to the national (and international) debate around statues, monuments and colonial history. It provides an opportunity to discuss race, equality, diversity, Welsh identity and language, and the experience of Wales as coloniser and colonised.

We created a set of souvenir postcards and a project within our augmented reality app showing alternative public art created by first year sculpture students from Carmarthen School of Art as well as a set of humorous animations depicting the students work.

Project information and postcards were available at Oriel Myrddin Gallery, Carmarthen Library, St Peters Hall Nott Square and other venues in Carmarthen.

PROJECT DESIGN

The premise of the project is that the alternative public art pieces created by the students should be viewable within the app as an overlay when pointed at the monuments- a discussion point rather than a physical replacement of the current monuments.

The project had to be accessible to anyone with a mobile device. To generate 3D models of the students work required iOS technology thats not currently available to Android users so we had to develop two ways to display the augmented reality. We created six short, animated films depicting the current monument and the proposed student replacement that would play through the screen when pointing at the monument for all devices. For those unable to travel to the monuments in Carmarthen, we set the front of the postcards to also display these animations.

The back of the cards presented a map and trail for the monuments throughout Carmarthen and also acted as triggers to release the 3D models for those with iOS devices.

For augmented reality to trigger it requires a visual marker. The app recognises the marker and plays an augmented layer over the top. In this situation the markers would be of monuments that would be lit differently throughout the day. This presented quite a challenge. We took multiple photos of the monuments at different times of the day and created additional versions with low-light, and no cloud cover and high contrast to increase the chances that the app would be able to recognise the monuments. In the end, it worked better than we could have imagined.

THE CONTEXT

The project was created in the context of the Black Lives Matter movement and the physical dismantling of statues in the UK and other parts of the world. The project emerged out of art gallery with an agenda to engage with art and culture in Carmarthen. The project had to be disruptive to a certain extent but tread the fine line that encourages debate rather than polarising opinion.

The animated sequences that we created had to be mindful of this and we called upon some old fashioned tricks for our baseline.

We used a visual language influenced by Terry Gillam’s work for Monty Python in the 1970s.

Monuments would be toppled or squashed by large hands, this would be accompanied by an audio clunk. The students work would replace the current monuments but all with the virtual world of AR. We made a big deal out of crediting the students and used a variety of music and sounds to convey the context of conflict in a light hearted way.

CONVERSATION vs CONFLICT

The project was well received and helped Emily and the gallery reach a broad audience when it was picked up by ITV news: Wales This Week: An Uncomfortable Truth. The project was a technical and cultural challenge but in the end, it managed to frame the student’s work without putting them in the firing line- the animated sequences were just too silly to cause offence, we had replaced community monuments without anyone breaking a sweat and Oriel Myrddin Gallery engaged positively in debate with it’s target audience and beyond.

THE CARDS

CREDITS

Design, augmented reality and animation: Graffio Arts. 3D objects: First year sculpture students at Carmarthen School of Art. Project Coordinator: Emily Laurens.

LINKS

Emily Laurens - Community Co-ordinator at Oriel Myrddin Gallery.

PoS Facebook Page

Art Wales

An Uncomfortable Truth

Graffio Arts 3/3/22 Graffio Arts 3/3/22

A Creative Strategy for a Pioneering Tech Brand

Hedkayse asked us to help them get creative across a range of technically impressive products.

Design and coordination: Graffio Arts.

Hedkayse asked if we could help them develop the creative side of their technologically sophisticated products.

THE HEDKAYSE BRAND

Hedkayse products are the toughest and safest cycle helmets on the market today. They are entirely manufactured in the UK and fit any head size. Hedkayse is soft, fits in a bag and can handle the robust life that a cycle helmet has.

Conventional helmets are made from polystyrene (EPS). In a large impact, polystyrene deforms to provide what’s known as sacrificial protection. This is why you have to be careful not to drop a polystyrene helmet in everyday use, and it’s why manufacturers recommend that you replace your helmet after a knock.

Hedkayse | ONE is their first cycle helmet. It’s lined with high their performance Enkayse™ materialand able to withstand multiple impacts, retain its integrity and perform to European safety standards over and over again.

They are now Head Quartered at Loughborough University and manufacturing the safest cycling helmet the world has ever seen right here in the UK.

CREATIVE COLLABORATION: HEDKAYSE COLLABS

We helped develop strategy for the creative side of collaboration. We developed two approaches. The first was to be able to produce a custom designed range of helmet designs. These collections could be themed by colour, subject or season. The second approach was to be able to select a creative to produce custom helmets based on their creative practice.

The benefit of this is that we could select from a broader range of creatives including artists and the brand could benefit from insights into the artist and their practice.

CUSTOMISATION: HEDKAYSE UNIQUE

Hedkayse were keen to collaborate with different partners to explore different ways to add value and provide more consumer choice. In their words 'Pairing style with performance'.

Headkayse UNIQUE allows visitors to their website to use their own, custom design on their helmets. With years of experience in this area within the world of e-commerce we were able to offer advice on the system and customer communication.

SERVICES

We provide a full spectrum of business services including strategy, consultancy, mentoring, automation, brand development and design.

We have produced solutions for fashion houses, film, galleries, tech and sports giants through to tv channels and national museums.

Experience

Business Development

Consultancy

The Benefits of Mentoring

The Benefits of Consultancy

Design

Projects Portfolio

Here There Be Monsters. An Identity System for Rendah Films

Rendah Films wanted an identity system that would express their creativity and work as a street tag while projecting their technical expertise and professionalism. It all kicked off with the creation of ‘Monstah’, a mascot created from the letter R.

APPROPRIATE BACKGROUND MUSIC

EMERGING FROM THE MIDLANDS

MID CENTURY MONSTERS

FILM QUOTES

IT’S ALIVE!

CREATIVITY AND DISCIPLINE

A CATALOGUE OF MONSTERS

MERCHANDISING

PRODUCTION LOGO

THE SEQUENCE

THE VIDEO

THE FUTURE

Bringing the Frost to Frost Fair

Graffio Arts provided the app and augmented reality experiences for Bankside’s Frostfair. Working with Phil Dawson (This Must Be The Place) and working in Loughborough and London, we had to design new ways to make the Fairs art trail come to life.

A MULTI-MEDIA TRAIL OF STREET ART MURALS, DIGITAL ART INSTALLATIONS AND EVENTS

NAVIGATING THE ART TRAIL

AUGMENTED REALITY

ART, DESIGN AND TECHNOLOGY

GATHERING THE ARTISTS

AR EXPERIENCES: JASON SLABER

AR EXPERIENCES: NOMAD CLAN

AR EXPERIENCES: JULIA FULLERTON-BATTEN

AR EXPERIENCES: MR CENZ

AR EXPERIENCES: PEACHZZ

AR EXPERIENCES: GRAFFIO ARTS

THE LAUNCH

AR AND YOU

Marketing the Eisberg Brand

Graffio Arts collaborated with 22 Create and Eisberg Wines to bring art, design and augmented reality to the years biggest cycling events.

A YEAR OF CYCLING

DEVELOPING THE CAMPAIGN

ILLUSTRATION AND AUGMENTATION

ART AND AUGMENTATION

Documenting the War Widows Quilt

The book tells the moving stories that lie behind the squares of the War Widows’ Quilt, a collaborative piece of art made by more than 90 war widows.

CREDITS

FIND OUT MORE ABOUT THE WAR WIDOW’S QUILT

VIEWING THE BOOK

Hear Me Thaw!

CREDITS

FROST FAIR

INTERESTED IN THE BENEFITS OF AR FOR YOUR PROJECT?

Turning Cancel Culture into Cultural Debate

Graffio Arts worked with Emily Laurens from Oriel Myrddin Gallery in Carmarthen, Wales, to create Pillars of Society. Pillars of Society (Hoelion Wyth Cymdeithas) is a community project investigating public art in Carmarthen and asking who are our pillars of society?

PROJECT DESIGN

THE CONTEXT

CONVERSATION vs CONFLICT

THE CARDS

CREDITS

LINKS

A Creative Strategy for a Pioneering Tech Brand

Hedkayse asked if we could help them develop the creative side of their technologically sophisticated products.

THE HEDKAYSE BRAND

CREATIVE COLLABORATION: HEDKAYSE COLLABS

CUSTOMISATION: HEDKAYSE UNIQUE

If you are interested in artist associations with your brand then get in touch.