ABOUT INSTITUTE

>STATEMENTS<

STRAPLINE

INFO: COMMUNICATING IDEAS

PROMO: CONNECTING IDEAS TO AUDIENCES

WHAT IS INSTITUTE? INFO

Institute is a coordinated network of artists, designers and technologists exploring the communication of ideas. Our activities are divided between media research and development and the design of solutions for business, brands and organisations. We collaborate remotely or together at the Institute Research Lab in Loughborough.

WHAT IS INSTITUTE? PROMO / NEUTRAL

Institute connects ideas to audiences. As our cultural and technological landscape continues to change, the research of our network of artists, designers and technologists, explore the cultural nature of ideas, design solutions for business and brands and develop the media platforms of tomorrow.

projects are future-facing and that the solutions we provide keep brands relevant.

Institute connects ideas to audiences. As our cultural and technological landscape continues to change, our diverse network of artists, designers and technologists, explore the cultural nature of ideas, develop the media platforms that we will use to communicate tomorrow’s ideas.

Institute connects ideas to audiences. As our cultural and technological landscape continues to change, our diverse network of artists, designers and technologists, explore the cultural nature of ideas, this empowers more meaningful solutions.

AREAS OF ACTIVITY

#Research

RESEARCH AGENDA: IDEA>MEDIA>AUDIENCE

THE DEVELOPMENT OF IDEAS AND OUR DESIRE TO COMMUNICATE THEM HAVE ALWAYS BEEN DEFINING CHARACTERISTICS OF HUMANITY. HOW WE TRANSMIT OUR IDEAS TO A REMOTE AUDIENCE CONTINUES TO EVOLVE AND IS NOW TYPICALLY LINKED TO THE USE OF EXISTING OR EMERGENT MEDIA TECHNOLOGY. INSTITUTE IS INTERESTED IN THESE IDEAS AND IN THE DIFFERENT WAYS THAT THEY CAN BE COMMUNICATED.

#Solutions

THE DESIGN OF SOLUTIONS FOR BUSINESSES, BRANDS AND ORGANISATIONS.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology.

Our research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology.

designing solutions and developing new media platforms.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology. We design solutions, produce arts projects and develop the media that we will use tomorrow to communicate our ideas.


Research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant. We collaborate remotely or together at the Institute Research Lab in Loughborough.

enables us to produce more relevant, cost effective and meaningful brand solutions.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology.

We connect ideas to audiences. We are research led provide business solutions, conduct research and develop technology based media solutions. We collaborate remotely or together at the Institute Research Lab in Loughborough.

We connect ideas to audiences. Research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant. We collaborate remotely or together at the Institute Research Lab in Loughborough.


Institute is powered by a diverse network of artists, designers and technologists.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology.

Powered by Diverse network inspire positive cultural change. We are collaborative and work with the right people, at the right time to solve creative problems.

Institute is a coordinated network of artists, designers and technologists. Our research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant.

Institute is a coordinated network of artists, designers and technologists exploring the communication of ideas. We design business solutions, produce arts projects and offer technology based media solutions. We collaborate remotely or together at the Institute Research Lab in Loughborough. Research.

TRUE:

Institute is a coordinated network of artists, designers and technologists exploring the communication of ideas. Our research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant.

TRUE:

Institute is a coordinated network of artists, designers and technologists exploring the communication of ideas. We provide business services, produce arts projects and offer technology based media solutions. We collaborate remotely or together at the Institute Research Lab in Loughborough.

We help brands to communicate their ideas to their audiences. We provide design services, produce arts projects and offer technology based media solutions. We collaborate remotely or together at the Institute Research Lab in Loughborough.

We help you to communicate your ideas, to your audiences.

Our activities are divided between media research and development and the design of solutions for business, brands and organisations.






We help brands to connect to their audiences.

enables us to produce more relevant, cost effective and meaningful brand solutions.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology.





COMMUNICATING IDEAS

Institute connects ideas to audiences. We are a coordinated network of artists, designers and technologists. We design business solutions, produce arts projects and offer technology based media solutions. We collaborate remotely or together at the Institute Research Lab in Loughborough. Research.







Institute is a coordinated network of artists, designers and technologists. We help to connect ideas to audiences. We provide design services, produce arts projects and offer technology based media solutions. We collaborate remotely or together at the Institute Research Lab in Loughborough.







We design solutions for business

We help to connect ideas to audiences.

We help you to communicate your ideas, to your audiences.

We help brands to connect to their audiences.





We help brands to connect to their audiences.

…Making brands culturally relevant since 1993. The cultural impact of our campaigns creates a commercial advantage for our clients and collaborators. We unite audience, brand and culture by fusing earned media storytelling with the science of paid strategies. We create breakthrough work that inspires action on a global scale with offices in New York, London, Paris and affiliates in every major market. We believe brands have the power to inspire positive cultural change.







We collaborate remotely or together at the Institute Research Lab in Loughborough.

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology. We design solutions, produce arts projects and develop the media that we will use tomorrow to communicate our ideas.






OUR ACTIVITIES ARE DIVIDED BETWEEN MEDIA RESEARCH AND DEVELOPMENT AND THE DESIGN OF SOLUTIONS FOR BUSINESSES, BRANDS AND ORGANISATIONS.

JULY BIBLE COPY:

As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology. Research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant.

We design solutions, produce arts projects and develop the media that we will use tomorrow to communicate our ideas. As our cultural and technological landscape continues to change, we explore the communication of ideas through arts, culture and media technology. We examine the cultural significance of ideas and the media that we use to communicate these ideas to audiences. We are interested in your ideas and the media that we can use to communicate them. (what do you want to say? Who do you want to say it to?) Research into areas centred around culture, technology and arts engagement ensures that our projects are future-facing and that the solutions we provide keep brands relevant. As our cultural and technological landscape continues to change, we explore the communication of ideas through the arts, culture and media technology. Research into the cultural value of ideas and the media that we use to communicate these ideas, ensures that our projects are future-facing and that the solutions we provide keep brands relevant. Powered by Diverse network inspire positive cultural change. We are collaborative and work with the right people, at the right time to solve creative problems. It’s not about trends, it’s about where we want to go tomorrow. Institute provides a framework for outstanding young creatives to develop their professional practice within established industry frameworks to provide the kinds of services only usually available through top London agencies. Through agile project management, experience and a talent pool of the best local creatives, clients can benefit from sophisticated projects that are delivered quickly and often at less cost than from traditional, full service agencies.Institute is a collaborative framework that is underpinned by Graffio Arts. Graffo Arts have extensive experience in the creative and business side of design for a host of local and international clients. If you would like to find out about some of our past projects in more detail then please, just ask! Research into areas centred around culture, technology and arts engagement ensures that our projects are future-facing and that the solutions we provide keep brands relevant. Institute is about ideas. We HELP YOU communicate YOUR ideas to YOUR audience.

Research into areas centred around culture, technology and arts engagement ensures that our projects are future-facing and that the solutions we provide keep brands relevant. Agenda then what we actually do. OUR RESEARCH CENTRED ON CULTURE, MEDIA TECHNOLOGY AND ENGAGEMENT ENSURES THAT OUR PROJECTS ARE FUTURE FACING AND OUR SOLUTIONS KEEP BRANDS RELEVANT. OUR CROSS DISCIPLINARY RESEARCH ACROSS THE ARTS, CULTURE AND MEDIA. TEAMS. OUR RESEARCH AND COLLABORATION ACROSS DISCIPLINES ENSURES THAT OUR PROJECTS ARE FUTURE-FACING AND THAT THE SOLUTIONS WE PROVIDE KEEP BRANDS RELEVANT. COLLABORATION ACROSS DISCIPLINES ENSURES THAT OUR PROJECTS ARE FUTURE-FACING AND THAT THE SOLUTIONS WE PROVIDE KEEP BRANDS RELEVANT. CROSS DISCIPLINARY RESEARCH AND COLLABORATION ENSURES THAT OUR PROJECTS ARE FUTURE-FACING AND OUR SOLUTIONS KEEP BRANDS RELEVANT // FUTURE FACING RESEARCH AND DEVELOPMENT // CULTURALLY RELEVANT SOLUTIONS are future-facing and that the solutions we provide keep brands relevant. WE HELP YOU CONNECT YOUR IDEAS TO YOUR AUDIENCE. KEEPING BRAND RELEVANT. CULTURALLY RELEVANT BRAND SOLUTIONS // We HELP TO CONNECT THE RIGHT IDEA TO THE RIGHT AUDIENCE. CROSS DISCIPLINARY // COLLABORATIVE //  ARTS // DESIGN // TECHNOLOGY. INSTITUTE IS ABOUT IDEAS // INSTITUTE IS ABOUT COLLABORATION. THEY ONLY HAVE ONE THING TO SAY AND THEY SET UP THE SAME FRAMEWORK TO SAY THE SAME THING. WE HAVE 100 THINGS TO SAY. THEY WANT TO TELL US HOW TO DO THE FORMULA. OUR INFORMED, COMMON SENSE APPROACH SHOULD COME OUT IN OUR TONE OF VOICE. WE DO THIS, THIS IS WHY, THIS IS WHAT IT ENTAILS AND THIS IS THE BENEFIT. GIVE THE BOTTOM LINE. EXPLAINING THE INS AND OUTS IS FOR MARKETING. BRAND GO TOS (BUZZ WORDS AND GIVEN PHRASES- ‘PURPOSE LEAD’ ARENT APPROPRIATE WHEN NOT TARGETED AT THAT AUDIENCE. CAN WE DO BENEFITS? #BRANDS #ARTS #ABOUT. #SOLUTIONS #RESEARCH #INFO. 100 ideas, 100 different audiences.IDEAS > MEDIA > AUDIENCE. Connecting your ideas to your audiences. Brand as as expression of business goals and values. We connect ideas to audiences.

exposure

is an independent creative agency powered by a diverse network of creators, makers and media…Making brands culturally relevant since 1993. The cultural impact of our campaigns creates a commercial advantage for our clients and collaborators. We unite audience, brand and culture by fusing earned media storytelling with the science of paid strategies. We create breakthrough work that inspires action on a global scale with offices in New York, London, Paris and affiliates in every major market. We believe brands have the power to inspire positive cultural change.

(RESEARCH) AGENDA: IDEAS>MEDIA>AUDIENCE

THE DEVELOPMENT OF IDEAS AND OUR DESIRE TO COMMUNICATE THEM HAVE ALWAYS BEEN DEFINING CHARACTERISTICS OF HUMANITY. HOW WE TRANSMIT OUR IDEAS TO A REMOTE AUDIENCE CONTINUES TO EVOLVE AND IS NOW TYPICALLY LINKED TO THE USE OF EXISTING OR EMERGENT MEDIA TECHNOLOGY. IDEAS>MEDIA>AUDIENCE. INSTITUTE IS INTERESTED IN THESE IDEAS AND IN THE DIFFERENT WAYS THAT THEY CAN BE COMMUNICATED.#RESEARCH

BUSINESS AGENDA SOLUTIONS

#SOLUTIONS. THE DESIGN OF SOLUTIONS FOR BUSINESSES, BRANDS AND ORGANISATIONS. We are collaborative and work with the right people, at the right time to solve creative problems.

RESEARCH

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Communicating Ideas

We help our clients and collaborators to communicate their ideas, to their audiences.

1. We provide SOLUTIONS FOR BUSINESSES, BRANDS AND ORGANISATIONS. And conduct research. We collaborate remotely or together at the Institute Research Lab in Loughborough.

AGENDA

or

2. We help BUSINESSES, BRANDS AND ORGANISATIONS to communicate their ideas to their audiences. And also conduct research. We collaborate remotely or together at the Institute Research Lab in Loughborough.

 

STRUCTURE

  • Institute is a Graffio Arts Initiative born out of an ambition to collaborate with a host of local talent from across the disciplines of the arts, design and technology. Those that we collaborate with do so under their own names and bring specific expertise to projects.

 

AGENDA

  • Institute is interested in ideas and in the ways that they are communicated. When communicating to a remote audience, we are interested in the nature of the media technology that enables these kinds of interactions. We work across disciplines on both live and research projects relating to the development of media.

    READ MORE ABOUT MEDIA DEVELOPMENT

 

OUTPUTS

  • We help creatives, brands and organisations to develop their ideas and to design solutions that communicate these ideas to their chosen audiences. We have provided solutions for fashion houses, film, galleries, tech and sports giants through to tv channels and national museums.

    READ MORE ABOUT SOLUTIONS

  • We provide all of the creative services you’d expect from an agency as well as mentoring, training, consultancy and think-tank style services for creative businesses, organisations and initiatives.

    READ MORE ABOUT SERVICES

  • We produce and help others to produce projects that have cultural value- they inspire, educate or empower people. We have been funded by Arts Council England for progressive augmented reality projects and are empowering others to have a voice within this new world.

    READ MORE ABOUT ARTS PROJECTS

  • We are interested in the development of the media that we use to communicate ideas. We have designed our own augmented reality app and are we are constantly looking at the potential for new platforms.

    READ MORE ABOUT MEDIA DEVELOPMENT

 

INSTITUTE RESEARCH LAB.

  • Graffio Arts have worked with two local creatives, Joe Cook and Aidan Matthews, to develop a creative co-working space within Loughborough. The Institute Research Lab is a cross generational, cross disciplinary, melting pot of creative media practice. The lab is providing opportunities for media skills, practice, research and development within the local area. We believe that this benefits local creatives and the wider community in various financial and cultural ways.

  • The Lab is a co-working resource for talented, independent creatives, within Loughborough town centre, 10 minutes walk from Loughborough train station.

  • Members of the lab have access to opportunities for collaboration, live project participation and creative research and development for those that wish to broaden their practice.

    READ MORE ABOUT THE LAB

 

GRAFFIO ARTS

  • Graffio Arts are Steve Barradell (Business) and Guy Boyle (Creative).

    Over the last 25 years we’ve helped a variety of individuals, companies and global brands to communicate their ideas. We have worked as Educators, Developers, Creative Directors, Marketers and Creative Business Consultants.

    We have worked on thousands of projects that includes work for the following brands:

    Adidas, Barclays, BBC, Bench, The Body Shop, Boots, The British Museum, The Carphone Warehouse, Cartoon Network, Cath Kidston, Clarins, Conde Naste, Daks, The Design Council, The Design Museum, Diesel, Disney Stores, EMI, Esquire Sport Magazine, Exposure, Fate Face, Fred Perry, Givenchy, Gieves & Hawkes, Godiva, Habitat, Halifax, Haribo, Harrods, House of Fraser, Hedkayse, HMV, Kookai, Levis, Marks & Spencer, MGA, National Gallery, NHS, Procter and Gamble, Royal Court Theatre, Selfridges, Schuh, Sony, Superdry, TATE Enterprises, Ted Baker, Three Mobile, Tower Records, TKMaxx, UNIQLO, United International Pictures, Virgin, Vodaphone, Zoological Society of London.

  • We wanted to be able to collaborate more openly with the incredible local talent available in the region. We’ve become more and more convinced that we need to do things differently to cope with the creative challenges presented by new technology, and a changing cultural and physical landscape. We need to encourage good ideas to develop and to find better ways to talk to each other.