MEDIA PLATFORMS

The media available to artists to express their own ideas and for designers to communicate the messages of their clients has changed over the years in-line with emergent technology. This technology is often described ahead of time as thinkers ponder what the future could hold. Some of the technology that has been speculated upon in science fiction is starting to arrive. It’s in its infancy and will continue to develop [as these things always do] but we think it’s time to start getting involved.

Some of the technology that has been speculated upon in science fiction is starting to arrive.

THE GRAFFIO AR APP

We have been developing an augmented reality app. You can download it below.

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WHAT IS AUGMENTED REALITY?

Augmented reality (AR) is an interactive experience where objects that reside in the real world are enhanced by artificial perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

An augogram or marker is a computer generated image that is used to create AR. AR can be defined as a system that fulfils three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.

In the context of our app, your mobile device recognises a marker and plays video on your screen that appears to overlay the marker in the real world.

WHY IS AR IMPORTANT?

The increasing ability to augment reality offers alternative avenues for individuals, organisations and brands to explore how they do what they do. It’s a powerful new tool to help us achieve our goals.

A core ambition of ours is to lower barriers into the arts with emergent media technology. The Graffio AR app has already seen use for one off creative work, exhibitions and major arts projects.

If you’d like to use AR to develop what you do, then there are various ways that we can help you. Below are two common solutions.

YOUR AR PROJECT

For creative individuals, brands or organisations. A curated selection of projects where we grant web portal access to creatives to develop their own projects in association with the Graffio Arts brand on the Graffio AR App.

Proposals should evidence a degree of sophistication in creative or technical ambition.

YOUR AR APP

An AR app for your brand. For those that wish to their own AR app to work on their own projects that would be branded in-line with their identity.

We have options to allow users to produce their own projects on their own app in a much more affordable way than the first generation of AR.

This can be stand-alone or integrated into your existing app. This allow individuals, organisations or brands to leverage the benefits of augmented reality on their terms.

Ready to start creating augmented reality content?

Get in touch HERE.