CONTEXT
The Institute blog. A collection of information, essays and polemics relating to industry, culture and technology.
Business cannot exist in a vacuum. We examine the nature of ideas, communications and change within our contemporary cultural and technological landscape. We highlight potentially harmful actions and advocate for the freedom, meaning and agency required for human industry to thrive in a complicated and uncertain world.
006 THE TYPOGRAPHER'S PERFORMANCE
Behind the scenes footage of A Window to Reality.
Agata created her own typeface inspired by Art Nouveau and mixed the hand made quality of the arts and crafts movement with tropes of Modernist structuralism for the final part of A Window to Reality. This is how it went…
BEHIND THE SCENES: THE TYPOGRAPHER
“In this case “decoration” became the key word for the whole project. So you could also call it “de-coration” - so getting rid of everything that is core (the rules and the principles) and leaving only the visual elements.”
