Using Emergent Media to Tell Street Stories
We have been working with local agency Arch Creative to bring AR to a new vacant units project. Street Stories is designed to improve the appearance of empty shops in the city centre and turn them into points of interest.
Media technology and project support: Graffio Arts. Project conception and design: Arch Creative
THE PROJECT
BID Leicester supported local agency Arch Creative to deliver a new vacant units project, designed to improve the appearance of empty shops in the city centre and turn them into points of interest.
Working with ten local artists spanning a range of styles and mediums, Street Stories celebrates the innovative achievements of pioneering people from Leicester, and also explores some powerful themes including human rights, the environment, consumerism and identity.
BRINGING THE STORY TO STREET STORIES
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
We worked with Arch to bring augmented reality technology to the project. We also provided a framework solution that enables Street Stories to go to other towns and cities, all within one, new app.
THE STREET STORIES TRAIL IS LIVE IN LEICESTER
You can follow the trail of artworks around the city and bring them to life with multi-sensory animations triggered by our free smartphone app. Download the Graffio AR App now and discover Leicester’s Street Stories. Please be careful and respect other users and pedestrians while using the app.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.