A Creative Strategy for a Pioneering Tech Brand
Design and coordination: Graffio Arts.
Hedkayse asked if we could help them develop the creative side of their technologically sophisticated products.
THE HEDKAYSE BRAND
Hedkayse products are the toughest and safest cycle helmets on the market today. They are entirely manufactured in the UK and fit any head size. Hedkayse is soft, fits in a bag and can handle the robust life that a cycle helmet has.
Conventional helmets are made from polystyrene (EPS). In a large impact, polystyrene deforms to provide what’s known as sacrificial protection. This is why you have to be careful not to drop a polystyrene helmet in everyday use, and it’s why manufacturers recommend that you replace your helmet after a knock.
Hedkayse | ONE is their first cycle helmet. It’s lined with high their performance Enkayse™ materialand able to withstand multiple impacts, retain its integrity and perform to European safety standards over and over again.
They are now Head Quartered at Loughborough University and manufacturing the safest cycling helmet the world has ever seen right here in the UK.
CREATIVE COLLABORATION: HEDKAYSE COLLABS
We helped develop strategy for the creative side of collaboration. We developed two approaches. The first was to be able to produce a custom designed range of helmet designs. These collections could be themed by colour, subject or season. The second approach was to be able to select a creative to produce custom helmets based on their creative practice.
The benefit of this is that we could select from a broader range of creatives including artists and the brand could benefit from insights into the artist and their practice.
CUSTOMISATION: HEDKAYSE UNIQUE
Hedkayse were keen to collaborate with different partners to explore different ways to add value and provide more consumer choice. In their words 'Pairing style with performance'.
Headkayse UNIQUE allows visitors to their website to use their own, custom design on their helmets. With years of experience in this area within the world of e-commerce we were able to offer advice on the system and customer communication.
