AGATA TOMASZEK GETS TO THE CORE OF THINGS
Agata is a graphic design undergraduate at DMU and ex intern at Graffio Arts. Agata has been developing her typography practice and married it with Art Nouveau for an unlikely performance at our studio for the final part of A Window to Reality.
THE INTERVIEW
Agata was interview by Graffio Arts in January 2020.
Thank you for your performance: A Window to Reality #006
Thank you very much for the opportunity - it was a great experience and something completely new to me. So it was really great to take part in this project.
Can you tell us about the thinking behind what you've just done?
I study graphic design and behind design I am also interested in architecture. Modernism is one of those movements that I really admire. Because of the form, the structure and all of those very strict principles and rules that are applied to all of those projects. But recently I also got really attracted to Art Nouveau. It's the opposite really the form is really fluid, organic. It's focused really on the ornaments, the decorations. In this case "decoration" became the key word for the whole project. So you could also call it "de-coration" - so getting rid of everything that is core (the rules and the principles) and leaving only the visual elements.
You've got CORE at the centre and you've ignored the core? ( ~ 2 mins )
Exactly. I've kind of built a frame around it and it also is linked with Art Nouveau. The tiles that were very popular to use in that movement. So it's ignoring the core and building the decoration all around it.
Brilliant. You're a Graphic Designer- have you ever done anything like this before? ( ~2.20 mins )
No it was completely new thing and a huge challenge! As a graphic designer I am used to working with a computer so it takes a quite a bit of time to prepare a piece. in this case - designing a typeface, working on the composition & the context - so the challenge was to perform everything and bring it all to life.
We've given you a four hour window. How did you approach the performance? How much of your work was pre-prepared and how much was improvised? ( ~3mins )
It was mostly pre-prepared. Because it's not art- it's mostly design - so it has to be planned to look good. However, there was a lot of improvising- as it was my first experience, I wasn't sure what to expect. So it was hard to imagine it in a big scale on a wall. So I would call it pre-prepared work but also a bit of improvising.
Have you ever used augmented reality or come across it before?
I have heard about it, seen some examples but never worked with it. I think it's a great way to engage the audience and get people interested in what we do - in this case typography.
Can you see any interesting uses within graphic design for augmented reality? ( ~4.30 mins )
I guess it's kind of a new technology - it's obvious that designers use animation to make their work more dynamic. I think AR or mixed realities are a way to create an interaction between the viewer and the design. It's a completely different approach & hopefully I'll be able to use it more in the future as a way of designing things.
It's immersive and it also allows sounds & motion to be included which adds to the immersive experience. We are trying to understand how much of a lifespan these techs will have - how long do you think AR and XR will be around for? ( ~ 5.30 mins )
It's really hard to predict. It's a way to go because nowadays we live in the spirit of zero waste, and being ecological. I think it's a way of performing arts that doesn't harm the environment - you can duplicate it as much as you want and it's accessible through different channels. Also we are surrounded by technology - so we crave new experiences more and more. So it's also a way of surprising and even shocking people, in the way that the arts can do. I think there's a big future for this movement.
We've talked about so many use cases - children are growing up where tech is just part of everyday life. People are almost expecting some of these extended realities now. So some of the thinking we are putting into using these technologies is to do it in an ethical way, a wholesome way that adds an extra level that adds to art and design that is good and doesn't detriment the person that's using it.
You've now done this very interesting performance, it's going to be live on the high street and anyone can download our Graff.io Arts AR app, and trigger your performance in augmented reality.
What would you like your work to say to someone that is seeing it for the first time? ( ~ 7.30 mins )
I'm not sure what I would like it to say but for sure, I hope it's something that will catch peoples attention. Because typography is a thing that is not very popular - it's something that surrounds us everywhere but we don't notice it - especially as art. So I hope that it's going to change the perspective that people perceive typography and I hope that they're going to enjoy it.
Another part of the project is to help repurpose the empty shops on the high street. I don't know if you have any thoughts on the empty shop situation - whether the arts could help or improve or enhance that in any way? ( ~ 8.30 mins )
I think that reason the high street is getting empty is that the popularity of web. People prefer to shop online because this way they avoid the possibly of not finding what they need or being able to compare prices. So it seems like online shopping provides better user experience. However bringing art to the streets I think it would encourage people to get out more and experience things as a community, together. To give them something to talk about, and it's something that this online community is not able to provide for them. Besides that I also think that art is one of those few things that is able to bring people together, so I think it's an awesome idea!
It's interesting, some what you're talking about are the way that many people are seeing the evolution of cities and towns. That they are becoming a place for humans to interact and have human experiences. To get away from digital communities and have real communities. It's experiential, the idea of coming into a town centre and having experiences now, real physical experiences, is important. What would you like a town centre to become ? ( ~10mins )
I think the most important thing is to make it sociable. if you go out you're going to meet people and interact with them - so we don't perceive each other as strangers. It would just be nice to have a good experience together. Not just walking around because we have to - it should be a pleasurable experience.
Within that pleasurable experience, what is art, what do you think create that experience - it is pleasurable to create, or to view or both? ( ~ 11 mins )
I think it's both creating and experiencing. For sure it's important to the environment to influence our mood. But also it gives us a reason to go out and to know that you can expect to see things that inspires you - or it gives you a topic to discuss with other people. So I think it's not only what you see but how you interact with it.
For sure. Then the idea of building on previous generations, taking what we've learned and doing the next thing. Then the idea of the generations coming along and seeing that these things are possible - maybe becoming inspired that maybe a child could maybe take your work in and that might trigger them to look at Art Nouveaux, or graphic design and they might even look at going to university? ( ~ 12 mins )
That would be amazing! I hope that it inspires people, if not it's just an interesting thing to look at - to bring the life back to the streets.
Maybe the arts could do that, who knows? It certainly seems to form a richer experience for humanity. There's another aspect to the arts - can art be good for health and wellbeing, it's it just the act of creating art or design, or could it be the act of experiencing as well?
I think experiencing as well, because that's the reason to slow down. Slowing down is something that we really really need in our lives right now. If you walk down the street and you just stop to look at something, and it can bring you some other thoughts or references, and I think that is a great purpose of art, the experience that it brings you.
“ In this case “decoration” became the key word for the whole project. So you could also call it “de-coration” - so getting rid of everything that is core (the rules and the principles) and leaving only the visual elements.”
