JOE COOK
Joe is a co-founder of Institute Research Lab, Director of That’s It Done and the senior designer on many of Institute’s live projects.
BIOGRAPHY
Studied Graphic Communication and Illustration at Loughborough University, graduated in 2017. Started the course with the clear intention to pursue illustration as a career, instead my focus and drive came to Graphic Design with a strong leaning towards Branding. (Although I still enjoy illustration). During my final year at university I started the Design company That’s It Done Ltd which I ran alongside university and then after graduation pursued the business full time. My focus has always been on creating design that solves client’s needs and brands that can embody a business or group’s identity and express it to their customers. I have been responsible for creating engaging brands from conception to delivery for young and established companies like Hortons Estate Agents, British Triathlon, Invades, DBE Festival and Adventure Base.